Partnership and Mission

I was reading Krish Kandiah's excellent blog on mission partnership. He makes some excellent points in it - well worth a read.

Very tempting it in a way so as to tick off the points in the manner of "we would never do that" - and that is certainly often arguable. Sadly these mistakes do get made.

Challenging - but I want to believe we can do better - even in a big global agency. Particularly if we can pull of the challenge after nearly 100 years, of getting back to our roots and be less an organisation, more a Spirit-led movement - and that is our aim...